Kempa | Corporate Identity
In 2002, uhlsport GmbH launched Kempa and set new standards in handball. Kempa is the antithesis of what was popular in handball in the 80s/90s. Not adjusted and conventional, rather different and progressive.
Handball is an attitude towards life. Everything we do is a conscious commitment to handball. We always want to be accessible and close for all people that consider handball to be an integral part of their lives.
The creation of brand identity and brand design guidelines are not an end in themselves. By appearing in uniform in all media, products and actions they strengthen the Kempa brand. This is why the brand appearance must enjoy the highest protection. This means that we must proceed consistently against disregard in order to protect the overall image of the Kempa appearance on the global level.
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